International Business & Marketing
Academic session = 2nd semester, weeks 1 to 6 (normally February and March)
Any topic related to international Business and Marketing, directly or indirectly, is welcome.
Social Media Marketing or Business possible lectures are also welcome.
This subject aims to familiarize the student with the fundamentals of Foreign Trade, as an economic activity, from a managerial or business point of view. In this sense, the teaching project is structured in some modules or chapters that offer a coverage of current issues concerning fundamental areas of International Business.
In that way, firstly we will take into account some basic concepts of the Foreign Trade from a managerial or business point of view.
Secondly, we will delve into aspects related to logistics and international transport, including Incoterms.
Thirdly, we will analyze all the means of payment applied to internationalization, as well as other aspects of management.
Finally, we will focus on the digital environment of the internationalization
