Social Media // International Business & Marketing
Profesor que propone la oferta / Lecturer proposing the offer
Apellidos / Surnames:
Arteaga
Información de la asignatura / Subject info
Centro / Centre:
Facultad de Economía, Empresa y Turismo / Faculty of Economics, Business and Tourism
Grado / Degree - Master:
MÁSTER EN MARKETING Y COMERCIO INTERNACIONAL / MASTER'S DEGREE IN INTERNATIONAL TRADE AND MARKETING
Departamento / Departament:
Economic and Business Department / Economía y Dirección de Empresas
Asignatura / Subject:
51184 - Instrumentos de apoyo a la internacionalización de la empresas // Digital ecosystem in the internationalization process of a company
Contenido del enlace de asignatura / Subject link content:
Tema / Topic:
Social Media // International Business & Marketing
Información adicional / Additional info
Idioma / Language:
English and Spanish
Semestre / Semester:
Second semester (Feb - May)
Información adicional / Additional Information:
Any topic related to international Business and Marketing, directly or indirectly, is welcome.
Social Media Marketing or Business lectures are also welcome
Academic session = 2nd semester, weeks 7 to 12 (normally March and April)
The subject is structured in four main parts that offer coverage of topics related to the digital international business.
1.- Firstly, we will start with introduction about the subject and about the digital ecosystem in the internationalization
2.- Secondly, we will take into account some sources of information for the selection of the destination country, and we will deepen in information sources related to the markets.
3.- Thirdly, we will analyze the sources of information related to the barriers and the sources of information related to the search of clients, or the promotion.
4. Finally, we will analyze the information sources related to business aid marketing. WE WILL FOCUS SPECIALLY ON SOCIAL MEDIA MARKETING
Si está interesado en esta oferta, puede rellenar la siguiente solicitud / If you are interested in this offer, you can fill out the following request:
