Social Media // International Business & Marketing
Any topic related to international Business and Marketing, directly or indirectly, is welcome.
Social Media Marketing or Business lectures are also welcome
Academic session = 2nd semester, weeks 7 to 12 (normally March and April)
The subject is structured in four main parts that offer coverage of topics related to the digital international business.
1.- Firstly, we will start with introduction about the subject and about the digital ecosystem in the internationalization
2.- Secondly, we will take into account some sources of information for the selection of the destination country, and we will deepen in information sources related to the markets.
3.- Thirdly, we will analyze the sources of information related to the barriers and the sources of information related to the search of clients, or the promotion.
4. Finally, we will analyze the information sources related to business aid marketing. WE WILL FOCUS SPECIALLY ON SOCIAL MEDIA MARKETING